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MTV Brand New
MTV Brand New is a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany, and In Italy until 2011, when it was replaced by MTV Rocks. The Italian version of the channel launched on September 14, 2002; it then launched in the Netherlands on August 1, 2006. The German-speaking version of the channel launched in Germany, Austria and Switzerland on February 1, 2011.
==Concept==
MTV Brand New is derived from the hit pan-European MTV music show brand:new, which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the MTV Europe, brand:neu on MTV Germany and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003. Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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